Digital Marketing

Best SEO Company USA: Seven Qualities Of Professional Agency

If your business website is not in at least the top 10 searches, your online business growth is at great risk. According to a recent study by Backlinko, only 0.63% of users go beyond the second page of search results

So, hiring SEO experts is necessary to sustain in a competitive U.S.A. market. However, choosing one is challenging—most ‘top SEO agencies‘ promise to rank your website #1 on SERP. However, many of them use unethical SEO practices, which can result in your site being penalized by Google.

This guide will ease your decision-making process. We’ve outlined seven essential qualities to look out for when choosing the best-rated SEO company for more leads. 

Relevant Experience & SEO Expertise

The first thing you need in your checklist for choosing the top SEO agency is to examine their relevant experience and expertise. 


Many agencies are claiming the position of the best SEO firm, but is there any proof for claims? Professional SEO companies in the USA are known for planning customized SEO strategies per business requirements. 

You must check this even before committing to a free consulting call. 

For effective SEO strategy results, it’s best to work with an SEO firm with much experience working with companies similar to your niche. These companies will deliver result-focused SEO campaigns.

There is no thumb rule for selecting agencies based on experience. But, you can choose top SEO companies with over 5 years of experience handling SEO campaigns and provide testimonials or case studies to showcase the same. 

Here are some questions you can ask to evaluate their expertise and experience- 

  • What tools do you use for keyword research?
  • Explain your on-page and off-page strategies.
  • What’s your link-building strategy?
  • Can you customize SEO for our business goals?
  • Do you help with local SEO?


A Dedicated Team of SEO Experts

A successful SEO campaign is the result of the combined efforts of team players. It is better to ask beforehand whether the SEO agency you are investing in has a dedicated team. An ideal SEO marketing agency comprises technical SEO consultants, content writers, link builders, web developers, and more. 

Ask for their certifications and experience handling search engine optimization campaigns similar to your business niche. You can review their social profiles or websites to check their authenticity and credibility. 

Leadership and collaboration within the organization guarantee that your SEO plan is in good hands. From technical website optimization to content creation and authoritative link building, a well-trained team is essential for a result-focused SEO campaign.

Offer Free Audit 

If any SEO agency asks you to sign contracts without providing any free audit or consultations, then it is a clear sign to take a step back.  A professional agency that claims to be the best SEO company starts its work with an in-depth website audit. This will help you identify areas for improvement and form the basic foundation of a customized SEO plan.

Look for companies that provide a free website audit to start your partnership. A free website SEO audit is also a great way to test the company’s understanding of your business requirements. Use this opportunity to test their analytical abilities and attention to detail.

Follow Ethical SEO Practices

Broadly, two kinds of practices are followed in the SEO world: white-hat SEO and black-hat SEO. White-hat SEO means proven, ethical, and legal methods that Google approves and recommends. The same can’t be said for the latter one, as it may lead to getting a penalty from Google. We are sure you don’t want it. 

So, it is crucial to inquire about your potential SEO company and what kind of SEO they do to rank your website. Suppose you ask whether they follow black hat SEO methods like private blog networks, spammy link-building, and link farms. It is predictive that you will likely get a straight no. 

Therefore, you need to be innovative and ask these questions –  

  • How do you ensure the content engages with our target audience?
  • Can you provide examples of high-authority websites where you’ve successfully secured backlinks?

Use Cutting-edge SEO Tools

The rise of artificial intelligence (AI) and Google algorithms is bringing rapid changes in how we approach SEO. So, it is a must for reputable SEO agencies to stay up-to-date on the latest SEO updates. Ask them–   

  • Do they use the latest SEO tools for in-depth website competition analysis?
  • How do they analyze the content gap? 
  • How do they utilize SEO tools for on-page and content optimization?
  • How do they ensure the quality of acquired backlinks?

This will give you a transparent picture of the workings of the SEO company and will help you analyze how quickly they can adapt to any changes. 

Plan Customized SEO Strategies 

When it comes to SEO, one size or approach doesn’t fit all. A professional SEO company will always plan a customized strategy to cater to your business’s needs and goals. 

Don’t go with companies that offer generic solutions. Instead, choose an SEO company that will take the time to get to know you, your business, your industry, and your target market.

Try to evaluate if said company has a customer-centric approach or not. A great customer experience is the key to building a lasting relationship.

Top SEO agencies know that effective SEO is not a one-size-fits-all proposition but rather a personalized and team effort. That’s why you’ll want to work with an agency that cares deeply and focuses on your business success.

Have Regular SEO Reporting

Reporting is the foundation of the SEO company’s relationship with its clients. Choose the best SEO company that offers transparent and in-depth reports on your SEO campaign’s performance. A regular update on SEO KPIs results shows their accountability and efficiency.

Questions you can ask to evaluate their reporting schedule structure- 

  • How often do you send SEO reports?
  • What key metrics do your reports include?
  • Do your reports explain the data for easy understanding?
  • Do reports include how we compare to competitors?
  • Are recommendations for improvement part of your reports?
  • Can you show where our website traffic is coming from?

One claiming to be the best SEO agency should seek your opinion and adjust their strategies accordingly. Ask about their reporting feedback process. Try to gauge if they provide support from a dedicated account manager and if they offer comprehensive monthly SEO reports. All this will show their professionalism and dedication to providing you with the best customer support experience. 

Hire The Best SEO Company in the USA To Increase Traffic, Leads, Sales

As we know, a long-term SEO strategy is necessary for companies who want sustainable, effective results. Partnering with the right SEO agency can be difficult if you are unaware of the qualities you must consider. This guide will help you choose the best SEO company USA to gain more traffic and leads and increase your customer base. 

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